Effective Date: 27/12/2024

This Cookie Policy explains how Your Circle Midwifery (“we,” “us,” or “our”) uses cookies and similar technologies to collect, store, and process information about your use of our website, yourcirclemidwifery.com.

By continuing to browse our website, you agree to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) by websites you visit. They are widely used to make websites work efficiently, improve user experience, and provide website owners with information about site performance and user behavior.

2. Types of Cookies We Use

a. Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as page navigation and access to secure areas of the site.

Example:

•Session Cookies to maintain your login status or form data while navigating.

b. Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Tools we use:

•Google Analytics: Tracks website traffic, user behavior, and site performance.

•Microsoft Clarity: Provides insights into user interactions, including heatmaps and session recordings.

c. Advertising and Tracking Cookies

These cookies are used to deliver personalized ads and track the effectiveness of our marketing campaigns.

Tools we use:

•Meta Pixel (formerly Facebook Pixel): Tracks user interactions for ad targeting and retargeting.

d. Functional Cookies

These cookies enhance the functionality of the website by remembering your preferences and providing a more personalized experience.

Example:

•Saving language preferences or font size adjustments.

3. How We Use Cookies

We use cookies to:

•Improve website functionality and user experience.

•Analyze traffic patterns to optimize site content and performance.

•Provide personalized advertising tailored to your interests.

•Measure the success of our marketing efforts.

4. Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

•View cookies that are set on your device.

•Delete existing cookies.

•Block all cookies or cookies from specific websites.

•Receive notifications before a cookie is set.

To learn more about managing cookies, visit www.allaboutcookies.org.

5. Third-Party Cookies

We may allow third-party service providers to place cookies on our website for analytics, advertising, and functionality purposes. These cookies are subject to the privacy policies of the respective third parties.

Examples include:

•Google Analytics: Google Privacy Policy

•Meta (Facebook) Pixel: Meta Privacy Policy

•Microsoft Clarity: Microsoft Privacy Policy

6. Consent and Opt-Out

When you first visit our website, a banner will appear asking for your consent to use cookies. You can accept all cookies, reject non-essential cookies, or customize your preferences.

To opt-out of tracking cookies:

•Google Analytics: Opt-Out Add-on

•Meta Pixel: Adjust your preferences through Ad Settings.

7. Changes to This Policy

We may update this Cookie Policy to reflect changes in our practices or legal requirements. Please revisit this page periodically to stay informed.

8. Contact Us

If you have questions or concerns about our use of cookies, please contact us:

Email: info@yourcirclemidwifery.com

Phone: Call Us: (760) 990-0675

Key Implementation Recommendations

1.Cookie Consent Banner:

•Provide options for “Accept All,” “Reject Non-Essential,” and “Customize.”

•Link directly to this policy for transparency.

2.Cookie Preferences Page:

•Allow users to adjust their cookie preferences anytime.

3.Tracking Compliance:

•Regularly audit tools like Google Analytics, Meta Pixel, and Clarity to ensure compliance with laws like GDPR and CCPA.